Making do with less during a season of conspicuous consumption

Making Do With Less

As we move forward through the Christmas and New Year's holiday season, it has been my observation that we live in a society that is focused on the accumulation or acquisition of material wealth, while intangible enrichment such as peace of mind and contentment are overlooked or ignored. Everywhere we go we find ourselves surrounded by a bombardment of mass media, mass marketing and corporate sponsorship. The average American gets knocked over with endless commercials from the time they get up until they lay back down at night, and that includes our children. To illustrate how bad this commercial barrage has become, watching TV or listening to commercial radio is the equivalent of having a door-to-door salesperson ringing your doorbell once every five minutes continuously. Just when you think the sales pitch is finally over, here comes another one immediately behind it. All the while, the average house costs $180,000.00 even in the currently depressed real estate market, and the average car costs $35,000.00. In contrast, I grew up in a 1,200 square feet house that cost $18,000.00 when it was built in 1954. We are surrounded – hemmed in is more like it – by opulence and wealth on a magnitude never before seen in the history of human civilization, even to the point that many of us have begun to take it all for granted.

Maybe we should begin to ask ourselves some basic questions about our lives and how we are living them. For example, why would any of us want a newer car when there is probably nothing mechanically wrong with the one we drive now? And why would any of us want a bigger house when the one we are currently living in is fine? The answer in both cases is that American society is, for lack of a better word, programmed to be upwardly mobile. This happens partly due to social pressure on the part of our peers as well as economic pressure from corporate America, with the accompanying least common denominator being pure greed. Our society here in the US, from our current and terrible medical care system to the dangerously overextended banking system, to the well-established debt-based capitalist economic system that keeps us all enslaved, is based on greed for the accumulation of material goods and the hoarding of cash and assets for “investment” or “retirement” purposes, two euphemisms for “I've got more than you have”.

Owing to the fact that there are 2 billion people, or roughly a third of the earth's population, who live on less than $2.00 per day, it has been getting clearer to watchful eyes from everywhere that the hoarding of wealth by the developed and established countries is increasingly happening at the expense of other less fortunate third-world countries. The unending influx of economic refugees from Mexico and Central America to the US is only one example of dozens globally. Increasingly larger amounts of money are being hoarded by an ever smaller minority of elitists worldwide. Some people in this group are for the most part engaged in legitimate enterprises, while others are either drug cartels or just flat-out organized criminals. Capitalism's holy grail, the quest for never-ending profit, has devolved into a monster – composed of endless debt and infinite compounded interest – that is consuming itself, that is unsustainable, and that is therefore ultimately self-destructive. Its impending self-destruction also means that it is harmful to the rest of us when it implodes or otherwise collapses, constituting a real and present threat to us all.

As a result of growing hunger on the part of many of us who are disillusioned with the old school, debt-driven, for-profit business and government (yes, the government sure does), people are beginning to explore other ways of living and to develop new values for a less growth-oriented community. I myself am a part of this movement, having moved from the suburbs to the inner city here in Atlanta where I live, and relying mostly on public transit to get around. Although I'm disabled and don't own a car any more, the lifestyle changes I have made over the last few years has accidentally transformed my life. First of all, I'm no longer stuck in Atlanta traffic, and so I seldom get stressed out over much of anything. The buses and trains go at a gentler pace, and I find this rejuvenating. I leave whenever I feel like it, and come back home the same way. But the most practical part of using public transit is that not owning a vehicle saves me at least $10,000 dollars annually by the time I include insurance and maintenance, and that's for an entry-level car. It also gives me a very small “carbon footprint”, which proves that you don't have to protest on street corners to be an environmentalist. Besides, in Genesis chapter one it says that God created man to “subdue the earth”, which includes caring for it. In that regard, mankind has done an atrocious job of taking care of the planet that God gave us to live on, a planet that God created specifically for us. Mankind has the collective responsibility to care for and nurture this planet we live on. One of the best ways to begin to repair the earth's damaged environment would be to move to the city and rent, sell or park our cars, and take public transit, ride bikes, or walk. In other words, doing this would be a way that we can all honor God. Add to this the fact that walking or bike riding is very good for our health, and we have sufficient motivation to begin working toward this goal.

Others are exploring additional ways to simplify their lifestyles and to get by on less stuff than they were formerly accustomed and still be contented. The Bible tells us “to be content whatever the circumstances” (Phil. 4:11). The apostle Paul wrote that he “has learned the secret to be contented” (Phil. 4:12), and that “Godliness with contentment is great gain” (1 Tim. 6:6). Many people are opting for smaller, more practical living quarters. One acquaintance of mine from the church I attend and serve as a musician has done something similar to that. When the family car reached the end of its life and they didn't have enough money to replace it with a newer model, they moved out of their suburban apartment into a dwelling where the bus stop is 100 feet away. It's a slightly smaller house than where they had been living, but it gave them the added benefit of becoming a closer family — both literally and figuratively. By moving to a smaller house, this family of four was forced to be around each other more often, which they discovered they actually enjoyed. They essentially traded excess space that they really didn't need for togetherness and connectedness. I can’t figure out why everybody wouldn’t want that deal.

At the heart of this story lies a deeper critique of the American obsession with consumption and the “bigger is better” mantra. We Americans shun the word “sacrifice,” but studies find that trading stuff for time with people quite often makes us happier, healthier, and more sustainable. I can cite one of my favorite scientific findings: When we act altruistically (volunteer, donate to charity, etc.), we get the same neurological high in our brains that food and sex impart. Being good really does feel good. Welcome to conscious consumption: It’s not just about what we buy (even if it is fair-trade, organic, local), it’s also about being intentional with what we already own and cutting out the excess. On a related note, because of the recent recession, Americans are buying less, but doing more. The Department of Labor, keeping tabs on how people spend their time, found that Americans were cooking at home or participating in “organizational, civic and religious activities” more in 2012 than in 2008. So what can we do immediately to begin a cooperative movement to begin to rejuvenate the earth? Cook at home more and eat out less? Check. Getting involved in politics (for all the right reasons, unlike the crop of losers America is currently stuck with)? Check. Going green in every possible way, up to and including doing without a car? Definitely, check! Engaging with communities more? Check. Those are some hopeful and meaningful signs of progress toward sustainable, climate-friendly cities in a totally green future. Can my crusade for unconditional equality, and for social and economic equity encourage a bigger shift toward conscious consumption and green living? I certainly hope so.